Etsy Shop Name Character Limit: 4–20 Characters, No Spaces
Your Etsy shop name is 4–20 characters, letters and numbers only — no spaces or punctuation. It becomes your shop URL, so choose carefully. The shop title (which can have spaces) is a separate 55-character field.
An Etsy shop name must be 4 to 20 characters, using letters and numbers only — no spaces or special characters. It becomes part of your shop URL (etsy.com/shop/YourShopName). The shop title is a separate field of up to 55 characters that can include spaces and describes what you sell.
The limits
| Field | Limit | Notes |
|---|---|---|
| Shop name length | 4–20 characters | Fewer than 4 or more than 20 is rejected. Letters and numbers only. |
| Spaces | Not allowed | "Maple Thread" is invalid. Use "MapleThread" or "MapleThreadCo". |
| Special characters | Not allowed | No hyphens, underscores, ampersands, or punctuation. |
| Uniqueness | Must be available | Two shops can't share a name — it's tied to your URL. |
| Shop title (separate) | 55 characters | A tagline that CAN use spaces; appears under your shop name. |
Check it before you publish
- Length is within 4–20 characters.
- Letters and numbers only — no spaces or symbols.
Common mistakes
- Trying to use spaces or symbols. Shop names allow letters and numbers only. Use capitals (MapleThread) to separate words.
- Going over 20 characters. Keep it to 20 max. If your brand is longer, shorten or abbreviate for the name and spell it out in the shop title.
- Confusing the shop name with the shop title. The name is your URL handle; the title (55 chars, spaces allowed) is the descriptive tagline. Put keywords in the title.
- Stuffing keywords into the name. A keyword-jammed name looks spammy and hits the 20-character wall fast. Brandable names build trust; keywords belong in the title and tags.
- Renaming casually after launch. A rename changes the displayed URL and brand identity. Etsy redirects links using the old shop-name URL, but you should still update your logo, banner, profiles, and links you control.
Weak vs strong examples
Weak
Maple & Thread Co. Handmade
Invalid: it has spaces, an ampersand, a period, and exceeds 20 characters. Etsy will reject it.
Better
MapleThreadCo
13 characters, letters only, no spaces — valid, brandable, and readable. Descriptive keywords go in the 55-character shop title.
How to use the limit well
How many characters can an Etsy shop name be?
Between 4 and 20 characters. Anything shorter or longer is rejected when you try to set it. Only letters and numbers are allowed — no spaces or special characters.
Why can't I use spaces in my Etsy shop name?
Your shop name becomes your shop URL (etsy.com/shop/YourShopName), and URLs can't contain spaces. To separate words, use capital letters — "MapleAndThread" reads clearly without spaces.
What's the difference between the shop name and the shop title?
The shop name is your unique, space-free URL handle (4–20 chars). The shop title is a separate tagline of up to 55 characters that CAN use spaces and describes what you sell — e.g. "Maple & Thread | Handmade Linen Aprons." The title is where descriptive keywords belong.
Can I change my Etsy shop name later?
Yes. Etsy lets you change your shop name in Shop Manager. Etsy states that links using the previous shop-name URL automatically redirect to the new URL, though you should still update branding and links you control.
Should I put keywords in my shop name?
Keep the name brandable and memorable rather than stuffing keywords — you only have 20 characters and no spaces. Put descriptive, searchable keywords in the 55-character shop title instead, where they help buyers and search understand what you sell.
How to choose a good Etsy shop name
The character rules tell you what's allowed — they don't tell you what makes a name worth keeping. Since your shop name becomes your URL and the first thing buyers remember, it's worth getting right once rather than renaming later. A strong Etsy shop name is brandable, easy to say, and available everywhere you'll need it. Here's what to weigh before you commit.
Brandable beats keyword-stuffed
A name like "MapleThread" reads like a brand; "CustomDogMugShop" reads like a search query. You only have 20 characters and no spaces, so use the separate shop-title field for a fuller description of what you sell.
Easy to spell
If a buyer hears your shop name from a friend, can they type it correctly on the first try? Avoid silent letters, doubled vowels, swapped "z/s," and clever misspellings. Every spelling stumble is a buyer who lands on someone else's shop — or nowhere.
Easy to remember
Short, rhythmic names stick. Two short words or one coined word usually beat a long phrase. Say it out loud: if it's a mouthful or sounds awkward, simplify it now while changing it is free.
Available on Etsy
Shop names are unique — no two shops can share one. Check that your pick (and a close backup) is open before you fall in love with it. The generator below only returns names that fit Etsy's 4–20 character, letters-and-numbers rules.
Available as a social handle
You'll likely want @yourname on Instagram, TikTok, or Pinterest to match. Pick a name that's free across the platforms you'll actually use, so your brand stays consistent and findable off Etsy too.
Avoid trademarks
Don't build on a brand or character you don't own. Names that infringe another party's rights can lead to an intellectual-property complaint or platform action. Check relevant trademark records and avoid names that are confusingly close to an existing brand in your category.
Frequently asked questions
What is the Etsy shop name character limit?
An Etsy shop name must be 4 to 20 characters, using letters and numbers only — no spaces or special characters.
Can an Etsy shop name have spaces?
No. Shop names can't contain spaces or special characters because the name forms your shop URL. Use capital letters to separate words.
What's the difference between shop name and shop title?
The shop name (4–20 chars, no spaces) is your URL handle. The shop title (up to 55 chars, spaces allowed) is a descriptive tagline shown under your name.
Can I change my Etsy shop name?
Yes, in Shop Manager. Etsy says links using the previous shop-name URL automatically redirect to the new URL, but you should update branding and links you control.
How long can an Etsy shop title be?
Up to 55 characters. Unlike the shop name, the title can include spaces and is where descriptive keywords belong.
Should I put keywords in my Etsy shop name?
Keep the name brandable; you only get 20 characters with no spaces. Put searchable keywords in the 55-character shop title instead.
Sources
Related shop and listing tools
Once your shop name is valid, get the listing fields right too.
- Etsy Title Character Limit
- Etsy Tag Character Limit
- Etsy Shop Name Generator
- All Etsy seller rules & limits
Keep exploring
- Etsy Title Character Limit →The 140-char title limit and how to use every character.
- Etsy Tag Character Limit →The 20-char tag limit and how to fit keywords.
- Etsy Description Character Limit →Description length limits and formatting tips.
- Etsy T-Shirt Title Character Limit →Title-length guidance specific to t-shirt listings.
- Etsy Listing Photo Size →Image and thumbnail dimensions that look sharp.
- Etsy Listing Video Size →Video length, dimensions, and file requirements.
- Etsy Listing Generator →The full listing workspace: title, tags, and description.
- Etsy Title Generator →Draft clear Etsy titles from accurate product details and selected terms.
- Etsy Tag Generator →Turn product details into an editable set of 13 Etsy tag ideas.
- Etsy Description Generator →Draft editable Etsy descriptions around accurate product details.
- Etsy Listing Analyzer →Review a listing's title, tags, description, and practical checks.