Etsy Shop Name Character Limit: 4–20 Characters, No Spaces
Your Etsy shop name is 4–20 characters, letters and numbers only — no spaces or punctuation. It becomes your shop URL, so choose carefully. The shop title (which can have spaces) is a separate 55-character field.
An Etsy shop name must be 4 to 20 characters, using letters and numbers only — no spaces or special characters. It becomes part of your shop URL (etsy.com/shop/YourShopName). The shop title is a separate field of up to 55 characters that can include spaces and describes what you sell.
Check it before you publish
- Length is within 4–20 characters.
- Letters and numbers only — no spaces or symbols.
The limits
| Field | Limit | Notes |
|---|---|---|
| Shop name length | 4–20 characters | Fewer than 4 or more than 20 is rejected. Letters and numbers only. |
| Spaces | Not allowed | "Maple Thread" is invalid. Use "MapleThread" or "MapleThreadCo". |
| Special characters | Not allowed | No hyphens, underscores, ampersands, or punctuation. |
| Uniqueness | Must be available | Two shops can't share a name — it's tied to your URL. |
| Shop title (separate) | 55 characters | A tagline that CAN use spaces; appears under your shop name. |
Examples
Weak
Maple & Thread Co. Handmade
Invalid: it has spaces, an ampersand, a period, and exceeds 20 characters. Etsy will reject it.
Better
MapleThreadCo
13 characters, letters only, no spaces — valid, brandable, and readable. Descriptive keywords go in the 55-character shop title.
How to use the limit well
How many characters can an Etsy shop name be?
Between 4 and 20 characters. Anything shorter or longer is rejected when you try to set it. Only letters and numbers are allowed — no spaces or special characters.
Why can't I use spaces in my Etsy shop name?
Your shop name becomes your shop URL (etsy.com/shop/YourShopName), and URLs can't contain spaces. To separate words, use capital letters — "MapleAndThread" reads clearly without spaces.
What's the difference between the shop name and the shop title?
The shop name is your unique, space-free URL handle (4–20 chars). The shop title is a separate tagline of up to 55 characters that CAN use spaces and describes what you sell — e.g. "Maple & Thread | Handmade Linen Aprons." The title is where descriptive keywords belong.
Can I change my Etsy shop name later?
Yes. Etsy lets you change your shop name in Shop Manager, before and after opening. Changing it changes your shop URL, so update any links you've shared. Pick carefully to avoid losing traffic to old links.
Should I put keywords in my shop name?
Keep the name brandable and memorable rather than stuffing keywords — you only have 20 characters and no spaces. Put descriptive, searchable keywords in the 55-character shop title instead, where they help buyers and search understand what you sell.
Common mistakes
- Trying to use spaces or symbols. Shop names allow letters and numbers only. Use capitals (MapleThread) to separate words.
- Going over 20 characters. Keep it to 20 max. If your brand is longer, shorten or abbreviate for the name and spell it out in the shop title.
- Confusing the shop name with the shop title. The name is your URL handle; the title (55 chars, spaces allowed) is the descriptive tagline. Put keywords in the title.
- Stuffing keywords into the name. A keyword-jammed name looks spammy and hits the 20-character wall fast. Brandable names build trust; keywords belong in the title and tags.
- Renaming casually after launch. Renaming changes your URL and can break shared links and external traffic. Decide early and keep it stable.
Frequently asked questions
What is the Etsy shop name character limit?
An Etsy shop name must be 4 to 20 characters, using letters and numbers only — no spaces or special characters.
Can an Etsy shop name have spaces?
No. Shop names can't contain spaces or special characters because the name forms your shop URL. Use capital letters to separate words.
What's the difference between shop name and shop title?
The shop name (4–20 chars, no spaces) is your URL handle. The shop title (up to 55 chars, spaces allowed) is a descriptive tagline shown under your name.
Can I change my Etsy shop name?
Yes, in Shop Manager, before and after opening. Changing it changes your shop URL, so update any links you've shared.
How long can an Etsy shop title be?
Up to 55 characters. Unlike the shop name, the title can include spaces and is where descriptive keywords belong.
Should I put keywords in my Etsy shop name?
Keep the name brandable; you only get 20 characters with no spaces. Put searchable keywords in the 55-character shop title instead.
Sources
Related shop and listing tools
Once your shop name is valid, get the listing fields right too.
- Etsy Title Character Limit
- Etsy Tag Character Limit
- Etsy Shop Name Generator
- All Etsy seller rules & limits
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