Etsy Listing Limits: Title, Tags, Description, Photos, Video & Shop Name

Spaces and punctuation count. Only the first ~40 characters show on mobile, so front-load the main keyword.

Spaces count toward the 20. Multi-word phrases are allowed and count as one tag.

Etsy focuses on clarity, not length. The first ~160 characters are the search & mobile preview — lead with the product.

Letters and numbers only, no spaces (it becomes your URL). The shop title is a separate 55-character field that allows spaces.

At least 2000px on the shortest side (3000px+ ideal), square (1:1) or 4:3. Thumbnails are generated automatically.

At least 500px (1080p recommended), MP4/MOV, silent (no sound plays), one video per listing.

• Put the primary keyword in the first ~40 characters — that's all mobile shows.
• Lead with one clear product phrase; avoid comma-jammed keyword strings.
• Don't treat 140 as a quota — a clear 80-character title often outperforms a stuffed one.

• Fill all 13 slots — each is a separate chance to match a buyer search.
• Use multi-word phrases, not single words (“custom dog mug” beats “mug”).
• Keep every tag unique; don't repeat the same root phrase across slots.

• Lead the first 1–2 sentences with the product, key material, and who it's for.
• Skip “Welcome to my shop” — the first ~160 characters are the search preview.
• Use short bullets below the opening for size, materials, personalization, and shipping.

• Letters and numbers only — use capitals to separate words (MapleThread).
• Keep it brandable; put descriptive keywords in the 55-character shop title instead.
• Decide early — renaming changes your URL and breaks links you've already shared.

• Shoot at 2000px+ on the shortest side; 3000px keeps zoom sharp.
• Use as many of the 20 slots as you can — scale, detail, and in-use shots.
• Lead with a clean 1:1 hero image; it becomes your thumbnail.

• Keep it 5–15 seconds and assume no sound — show, don't tell.
• Open on the product in motion or in use within the first second.
• Export under 100MB; a 1080p MP4 is the safe choice.

Do spaces count toward Etsy's character limits?

Yes. In both titles (140 characters) and tags (20 characters each), spaces and punctuation count toward the total. “dog mom mug” is 11 characters, not 8.

Should I use all 13 Etsy tags?

Yes, as long as every tag is accurate and distinct. Each unused slot is search coverage you're leaving blank. Filling slots with irrelevant phrases is worse than leaving them empty, but accurate phrases always help.

Can two Etsy tags be identical?

There's no benefit — a duplicate wastes a slot. Etsy also treats singular/plural and close variants as the same word, so vary the phrase (material, recipient, occasion) instead of repeating it.

Does Etsy penalize long titles?

Etsy doesn't penalize length itself, but keyword-stuffed or repetitive titles read as spam to buyers and convert worse. A clear, front-loaded title usually beats a maxed-out 140-character one.

Is there really no Etsy description character limit?

Etsy hasn't published a hard cap that most sellers ever reach. The constraint that matters is the first ~160 characters, which appear in search results and mobile previews — so lead with the product there.

Why are Etsy listing videos silent?

Etsy plays listing videos without sound, so any voiceover or music won't be heard. Design the clip to communicate visually: show the product in motion, scale, or use.